Campaign Analysis Consultant
Apply now Job no: 686031
Work type: Permanent Full Time
Location: England - Newcastle, Scotland - Glasgow City Centre, UK
Job Title: Marketing Campaign Analysis Consultant Business Unit: Brand and Marketing Location: Glasgow or Gosforth Base Salary £ 34,913 - £ 43,641 DOE plus competitive banking benefits Employment Type: Permanent
A fantastic opportunity has become available for a Marketing Campaign Analysis Consultant to join our newly formed Marketing Strategy and Operations team within Brand and Marketing. In this exciting role you will provide long term direction and plans for Brand and Marketing activity, alongside driving the efficient use of budget and resources.
You will use your technical and analytical skills to analyse data from a range of internal and external sources to produce clear & actionable insights about the individual and collective impact of Marketing campaigns.
Interested? please read on ……….
The Marketing Campaign Analysis Consultant role is about…
Owning the evaluation of individual and collective marketing campaign performance on an on-going basis
Synthesising data from a range of sources including Business Intelligence, Customer Marketing & Insights, Franchises and Marketing & Media agencies to develop strong and actionable campaign performance insights
Creation and communication of post campaign reports which show performance vs objectives
Understanding the cumulative impact of campaigns on customer value
Establishing processes to monitor the fulfilment of campaigns
Ensuring the attribution approach and performance reporting used by our media agency is fit for purpose
It’s essential you have…
Strong campaign analysis and reporting experience
Experience in use of SAS / SPSS / SQL / VB or other database languages
relevant marketing and analytics experience
Strong understanding of the analytical principles and techniques associated with marketing measurement
Good understanding of the legal and regulatory environment of the financial services industry
A proven ability to ascribe KPIs with tangible business value to marketing activities
Strong verbal and written communication skills, with the ability to present to Marketing LT
We would like you to have
degree and/or post–graduate in marketing and analytics
We’ll look after you with…
U Benefits is our reward package that reflects the unique culture that we have here at CYBG. It is an integral part of our commitment to you, recognising the diversity of colleagues and empowering you to make the benefit choices appropriate that are right for you.
30 days holiday plus public holidays AND you can buy more
Private Medical Insurance
Total Pension! Enabling you to save a regular amount towards your retirement
Income Protection and Life Assurance
Wellness Account is an on demand fully flexible benefit which you control. This benefit provides reimbursement towards the cost of your wellness choices
If this sounds like a role for you, then please click the link below to apply.
Points to note: If we offer you the job and you accept, you will be required to pass a credit and criminal record check, as well as providing 3 years' worth of satisfactory references.
At CYBG, inclusion is at the heart of our culture. It’s written into our values. As part of our inclusion strategy, we want to build a truly inclusive culture, where every colleague and customer feels they belong and our recruitment process reflects this approach.
Advertised: GMT Daylight Time 10 Jul 2019
Applications close: GMT Daylight Time
22 Jul 2019
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