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Campaign Analysis Consultant

Apply now Job no: 686031
Work type: Permanent Full Time
Location: England - Newcastle, Scotland - Glasgow City Centre, UK
Categories: Marketing&Innovation

Job Title: Marketing Campaign Analysis Consultant
Business Unit: Brand and Marketing
Location: Glasgow or Gosforth
Base Salary £ 34,913 - £ 43,641 DOE plus competitive banking benefits
Employment Type: Permanent

A fantastic opportunity has become available for a Marketing Campaign Analysis Consultant to join our newly formed Marketing Strategy and Operations team within Brand and Marketing. In this exciting role you will provide long term direction and plans for Brand and Marketing activity, alongside driving the efficient use of budget and resources. 

You will use your technical and analytical skills to analyse data from a range of internal and external sources to produce clear & actionable insights about the individual and collective impact of Marketing campaigns. 

Interested?  please read on ……….

The Marketing Campaign Analysis Consultant role is about…

  • Owning the evaluation of individual and collective marketing campaign performance on an on-going basis
  • Synthesising data from a range of sources including Business Intelligence, Customer Marketing & Insights, Franchises and Marketing & Media agencies to develop strong and actionable campaign performance insights
  • Creation and communication of post campaign reports which show performance vs objectives
  • Understanding the cumulative impact of campaigns on customer value
  • Establishing processes to monitor the fulfilment of campaigns
  • Ensuring the attribution approach and performance reporting used by our media agency is fit for purpose

It’s essential you have

  • Strong campaign analysis and reporting experience
  • Experience in use of SAS / SPSS / SQL / VB or other database languages
  • relevant marketing and analytics experience 
  • Strong understanding of the analytical principles and techniques associated with marketing measurement
  • Good understanding of the legal and regulatory environment of the financial services industry
  • A proven ability to ascribe KPIs with tangible business value to marketing activities
  • Strong verbal and written communication skills, with the ability to present to Marketing LT

We would like you to have

  • degree and/or post–graduate in marketing and analytics

We’ll look after you with…

U Benefits is our reward package that reflects the unique culture that we have here at CYBG. It is an integral part of our commitment to you, recognising the diversity of colleagues and empowering you to make the benefit choices appropriate that are right for you.

What’s available?

  • 30 days holiday plus public holidays AND you can buy more
  • Private Medical Insurance
  • Total Pension! Enabling you to save a regular amount towards your retirement
  • Income Protection and Life Assurance
  • Wellness Account is an on demand fully flexible benefit which you control. This benefit provides reimbursement towards the cost of your wellness choices

If this sounds like a role for you, then please click the link below to apply.

Points to note: If we offer you the job and you accept, you will be required to pass a credit and criminal record check, as well as providing 3 years' worth of satisfactory references.

At CYBG, inclusion is at the heart of our culture. It’s written into our values. As part of our inclusion strategy, we want to build a truly inclusive culture, where every colleague and customer feels they belong and our recruitment process reflects this approach.

Advertised: GMT Daylight Time
Applications close: GMT Daylight Time

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